QR Code Menu Creation
The food and restaurant industry is beginning to realise the potential of digital menus.
Benefits of QR code menus
QR codes offer restaurants an easy-to-use solution for customers to enjoy their dining experience while maintaining a social distance. But beyond that, QR codes are the next step that food service needs to take in order to keep up with digital marketing trends and remain relevant in a world that favours faster, more efficient ways of ordering and paying.
The impact of the new crown epidemic on the food service industry
During this time, restaurants relied on food delivery and takeaways in order to continue generating revenue when their doors were closed. Several Melbourne bars survived the COVID-19 lockdown by offering cocktails and beer takeaways. They have made a noticeable shift from printed menus to digital QR code menus and online ordering.
So, while the new crowns hinder people's plans for life in 2020, businesses and restaurants continue to offer products and services to their customers by harnessing the power of web 2.0, the connectivity offered by different digital platforms. As QR codes connect offline and online platforms, events no longer need to be cancelled and help fight the crown virus. In a post-blockade world, we may even continue to see online life flourish after this unexpectedly fast start.
Best practice for QR codes on menus
Out with the old, in with the new! QR codes are no longer constrained by a black and white aesthetic but offer a colourful choice. QR codes can now be designed to suit a brand image through a variety of creative tools. Here are five best practices to follow when creating QR codes and for more design tips and tricks, visit our blog and our in-depth design guide.
1. Add a description
A big mistake that QR code users have made in the past is printing QR codes without a short written explanation of what the consumer can gain or learn by scanning the QR code. Make sure you motivate your consumers to scan your code, otherwise all marketing efforts will be in vain.
With our bespoke frameworks, you can make your QR code complement the creative design. When generating your code, you will be provided with a variety of ready-made frames with different call-to-action (CTA) messages and colour options to choose from. If you want to add personalised details, you can choose different shapes, different icons or even add your own text for even more customisation.
3. Add a logo (logotype) inside the QR code
Once you have selected a frame option and customised the shape and colour of your code, you can choose to add a brand image or company logo to the centre of your QR code. our system automatically detects the optimal and maximum size of the uploaded logo to ensure that the QR code remains scannable, so you don't have to worry about having to make further adjustments.
4. Save the design
Reuse the same, branded QR code design over and over again without having to worry about manually re-creating an old one. Our QR code menu designs allow you to save all your designs as templates so you can reuse them for any marketing or service job.
5. Customisable URLs
By default, each dynamic QR code menu gets a random short URL that redirects to any page you want when the QR code is scanned. The short URL can be customised to your liking, for example, by using your company name, to help you stand out from your competitors and build more trust among your users.
Our QR Code Menu Service Samples
You may scan the code above. It opens a menu in PDF
After scanning the code, It links to a webpage menu.
Frequently asked questions
Why do some restaurants not have a QR code digital menu?
To be honest, we're not quite sure. Legend has it that some people are concerned that adding technology and automation will increase the complexity of the technology, some are worried that customers won't interact with it and some are sceptical that it will deliver a significant return on investment. But if you look at how QR codes have revolutionised the Chinese restaurant industry, you quickly realise that these fears, worries and doubts are nothing more than imaginary monsters hiding under the bed. It has made it a cashless society, and it has created a contactless, more efficient and convenient restaurant experience. In light of the new social distance regulations for the new crown epidemic, QR codes have helped support the restaurant industry around the world, increasing their use for ordering and paying for food.
What are the benefits of creating QR code menus for restaurants?
Simple digital menus offer more content and more information in a mobile-optimised format to reduce printing costs. Viewed separately, the technological revolution allows for progress and movement, meaning that digital menus are a space to rethink traditional menu formats. By scanning a QR code, customers can be redirected to a website where they can scroll through your different dishes, zoom in on images, read more information on nutrition facts and allergies, add items to their shopping cart and even pay. You can also consolidate all your menus, from drinks to seasonal specials, into one gallery or PDF, saving you a lot of money on printing costs and saving your customers the frustration of having to browse through different brochures.
Is QR code menu creation the future?
The digital wave has been slowly rolling in, bringing with it 5G networks, smartphones with better processing speeds, longer battery life, more storage capacity and increasingly crystal clear screens. From collaborations via Zoom to concerts broadcast live across the web, COVID-19 has forced people to adopt digital platforms in order to maintain the social distance required to keep in touch while keeping each other safe. And with QR code menus being part of this wave, they are certainly revolutionising the way customers experience the restaurant industry. QR codes, the prodigy that connects the digital and the traditional, help restaurants put menus directly in the hands of customers wherever they are. Not only does it enable them to browse, order and pay at the restaurant or at home, but it also makes it easy for people to share menus with friends and family, thus promoting their favourite restaurants.
Will QR code menu creation replace traditional menus in restaurants?
This is not the ultimate goal of digital menus or QR codes. However, with the push for greener marketing options, it is important to eliminate waste and the creation of unnecessary printed materials. QR codes have the ability to share large amounts of information in a compact, mobile-optimised format, using printed materials as a springboard. The digital menu is therefore an extension of the physical world, crafting a more interactive and intelligent dining experience.